Xbox 360 Sales Increased by 21% in October in U.S.

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Piotrek
Publication date
14.11.2011
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Sales of Xbox 360 consoles in the United States increased over 21% in October 2011, compared to October 2010, according to statistics shared with the public by The NPD Group. Jeff Meisner, Editor, The Official Microsoft Blog, revealed that Xbox 360 outpaced its rivals in terms of sales, being the only product to experience double-digit growth. Last month, Microsoft managed to sell more than 393,000 units of Xbox 360, with the number ensuring that Xbox 360 remains the top selling console in the U.S. Its commercial success boosted Xbox 360 to a 44% market share, when taking into account current-generation consoles. October 2011 “marks the eighth consecutive month Xbox 360 had more than 40 percent of the current-generation console market share,” Meisner said. “Total retail spend on the Xbox 360 platform in October (hardware, software and accessories) reached $490 million, the most for any console in the U.S.” “During the month of October, Xbox 360 held six of the top 10 console game titles including: “Battlefield 3,” “Batman: Arkham City,” “NBA 2K12,” “Rage,” and Xbox 360 exclusives “Forza Motorsport 4” and “Gears of War 3”.” There’s no denying that Kinect has breathed new life into Xbox 360, and that the NUI (natural user interface) sensor is still, only beginning to show its true potential. As more and more Xbox 360 users also get Kinect, the gaming world responds accordingly, with the number of titles tailored to the NUI peripheral increasing. “The Kinect for Xbox 360 continues its momentum with a growing portfolio of more than 75 new Kinect for Xbox 360 titles in the market by holiday – four times more than last holiday,” Meisner said. “New titles include sequels to best sellers such as “Kinect Sports: Season Two” and “Dance Central 2.” In addition, new games like “Kinect Disneyland Adventures” will add to the Xbox 360’s large library of family friendly content – more than 90 percent of Kinect titles are rated Everyone or Teen.”

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