If you started with a Business or Creator Instagram account but no longer need access to professional features or don't want your stuff appearing in search results, you might want to switch to a personal account. This change prioritises privacy, simplicity, and ensures posts are not indexed by search engines. Even if your account stays public, switching to a personal account limits the data shared across platforms and removes some of the tools designed for business use.
Takeaways:
- Learn how to switch from a Professional Instagram account to a personal one.
- Switching from an Instagram Business account to a personal one.
- Stop your Instagram account and content indexing in search engines.
- Switch back to a personal Instagram account
Table of Contents
Why Switch From A Professional Instagram Account to a Personal One?
Instagram professional accounts are designed for creators, influencers, brands, and businesses. These accounts offer tools such as audience insights, in-app advertising, branded content options, and the Meta Business Suite integration. However, not every user needs these features. Here are a few reasons why switching to a personal account might be a better option for you.
- You want to simplify your Instagram experience and remove business-related tools
- You are no longer actively promoting a product, brand, or service
- You prefer not to have your posts indexed by search engines, even if your profile remains public
- You are focusing more on personal content or casual sharing with friends and followers
By switching to a personal account, your profile becomes more streamlined and less connected to Instagram's business ecosystem.
How to Switch Back to a Personal Instagram account from a Professional Account
To switch your Instagram account from a Business or Creator profile to a Personal one, do the following
- Open the Instagram app and go to your profile by tapping your profile picture in the bottom right corner of the screen
- Tap the Menu icon (three horizontal lines) located in the top right corner
- Select Business Tools and Controls or Creator Tools and Controls, depending on your current account type
- Scroll down and tap Switch Account Type
- Tap Switch to Personal Account
- Confirm your choice when prompted
Once you complete these steps, your account will immediately be converted to a personal profile.
What You Will Lose When Switching to a Personal Account
Switching to a personal account means you will no longer have access to several professional tools and features, including:
- Instagram Insights, which provide metrics on your followers and content performance
- Meta Business Suite, which allows you to schedule posts and manage multiple assets across Facebook and Instagram
- In-app advertising tools, including the ability to promote posts directly from Instagram
If you relied on any of these tools for content planning or marketing, be aware that they will no longer be available on a personal account.
What You Will Keep After Switching to a Personal Account
Switching to a personal account does not affect your existing posts, followers, or general use of the platform. You will still be able to:
- Post photos, videos, stories, and reels
- Send and receive direct messages
- Keep your account public or private, depending on your preference
- Switch back to a professional account at any time
Instagram also saves your professional account data, including insights and promotions, for 90 days. If you decide to return to a Creator or Business profile within that time, your data will be restored.
