The new Apple Intelligence Priority Notifications feature in iOS is a bit of a dice roll. Some people love it, while others hate it. It's also a little risky to let AI manage your notifications by deciding which alerts matter most. The feature analyses your notification habits and attempts to determine which alerts deserve your attention first by learning how you use your apps and interact with messages. It's designed to organise notifications more intelligently, but there's always a chance you'll miss something important if the AI gets it wrong.
Takeaways:
- Apple Intelligence Priority Notifications use AI to organise and highlight the notifications that are most important to you.
- The feature learns from your app usage, message activity, and notification patterns to reduce unnecessary interruptions.
- Learn how to enable or disable Priority Notifications on iPhone iOS 27 and newer.
Table of Contents
What Are Apple Intelligence Priority Notifications on iPhone?
Apple Intelligence studies how you use your iPhone, including the apps you open most often, the conversations you interact with, and the types of notifications you respond to. Using this information, it tries to figure out which alerts are likely to be the most relevant and places them at the top of your notification list. I personally don't trust the feature, as you never know when a notification coming from a random app you don't use is going to be super important.
How Exactly Do Priority Notifications Work on iOS?
When enabled, Priority Notifications reduce distractions by displaying the most important alerts first while pushing less relevant notifications lower in the list. On supported iPhone models, Apple Intelligence can also summarise long notification threads. So instead of showing multiple individual messages, it generates a short summary that captures the most important information.
The system continuously adapts to your habits by recognising communication patterns, frequently used apps, and the context of incoming notifications. As a result, urgent alerts are more likely to appear immediately, while less important updates remain out of the way. Keep in mind that Apple Intelligence is only available on compatible devices running iOS 18 or later. You should also know that in order to do all of this, Apple will need to read the context of a lot of content in order to position it correctly.
How to Turn Apple Intelligence Priority Notifications On or Off on iPhone
Now that you know how all of this stuff works, you can decide to enable or disable it using the steps below. It's pretty easy. Just remember the longer you use it, the better the results should be.
- Open the Settings app on your iPhone.
- Tap Notifications.
- Scroll down and select Priority Notifications under the Apple Intelligence section.
- Toggle the feature On to allow Apple Intelligence to prioritise and summarise notifications, or switch it Off to receive notifications in their standard order.
- If desired, customise the feature for individual apps by enabling or disabling Priority Notifications separately for each one.
Choose wisely!
