We reported here and here about Nvidia’s GTX 660 launch that’s going to happen next week, right after Apple’s iPhone 5 presentation, but it seems MSI decided it couldn’t wait for the official schedule anymore. The company has apparently put out the official press release for its new MSI GeForce GTX 660 TwinFrozr III graphics cards and the toys are reportedly already available at several online outlets. The card is a whole lot cooler than the reference design as MSI touts a 19 degree Celsius lower working temperature and the cooling system is also 12.9 decibels quieter. MSI’s card comes with an impressive factory overclock as the GPU works at 1098 MHz base frequency, but unfortunately the memory is set at the standard 6008 MHz. Online pricing ranges between 221 EUR and $280, depending on the shop.