Publisher Stardock has just announced that it has launched it's new digital distribution platform today, titling the new download service as 'Impulse'. Impulse has already got a notable selection of games on offer, including Sins of a Solar Empire, Galactic Civilizations and Unreal Tournament 3. Unlike many new start-up rivals to Steam, Impulse already has a decent list of supporters on board including Epic, THQ, AVG, Gas Powered Games, Hothead Games and Ironclad Games. Most interesting of all these details though is the news that Impulse is designed to allow companies and individuals to replicate the platform and distribute their own branded versions by mid-august. The idea according to the press release is that "every time a user creates an account with an affiliated distributor, that distributor will receive a percentage of the gross revenue of any future purchases.”