According to the result of a survey commissioned by in-game advertiser IGA Worldwide around 82 percent of gamers actually respond well to in-game advertisements. In fact, a bit more shocking than that is the revelation that 82 percent of gamers think that "games were just as enjoyable with ads as without" and 61 percent of gamers in the survey felt an increase in "favorable opinions of products advertised in-game post-play." So, according to a supposedly scientifically solid survey in-game adverts not only work, but gamers like them as well! The mind boggles.